What’s Next is built on the idea of providing environmental solutions through creative innovations, to realize a world in which nothing is wasted—changing how people view their role in creating a sustainable future. The goal is to raise awareness among the general public about how we can all recycle more and at the same time to evoke your inner creativity to make everyday life a little bit greener. What’s next is a platform for anyone , whether you’re an artist, or students or simply anyone who cares about the environment to showcase the benefits of recycling to a wider audience.